5 Things you can Do with a Digital Marketing Certificate

Are you passionate about tech and would like to join the industry? Landing a digital marketing job is one of the best ways of penetrating this cutting-edge field. Now that the conventional brick-and-mortar stores have transitioned into an online storefront, this is the best time to earn a digital marketing certificate. It will put you at the lead of the ever-growing internet era. Here is a breakdown of the field and the available career opportunities.

What Is Digital Marketing?

Before we dive deeper, let’s talk about the basics. Digital marketing refers to online strategies that companies use to identify, grow and target potential consumers. Like traditional marketing, digital marketing involves the promotion of services and products with the hope of making a sale. [1]

Thanks to the increased use of the internet and gadgets, promoting products no longer involves putting up billboards. Marketing strategies have evolved to focus on attracting the consumer’s attention. That includes anything from search engine optimization to paid ads and social media.

Top Five Career Options for Digital Marketers

Are you sold out on joining the career? Let’s look at some lucrative digital marketing careers to consider.

1. SEO Manager

As an SEO manager, you are tasked with overseeing the company’s overall strategy. You help to plan and implement your goals. The primary job description is to enhance the organization’s ranking in search engines like Google. While responsibilities vary, most positions entail: [2]

Web analytics
Organizing campaigns to enhance search listing results
Content strategy planning
Developing a keyword strategy
Web marketing
Creating a social media plan

Required traits for this job

You need to have a proven SEO track record, alongside good leadership skills to thrive in this position. The role requires an adaptable personality. Since you will be responsible for the firm’s online presence, you have to stay on top of the trends and increase sales and drive traffic.

Qualifications

You need a minimum of a bachelor’s degree and a year or two of relevant SEO experience.

2. Marketing and Automation Specialist

Your focus as an automation expert is to work on the day-to-day handling of an organization’s automated marketing strategy. You will take care of all the technical aspects, such as app development and website design. Your specific roles are:

Automate consumer communication
Increase conversions
Make landing pages
Set up email automation and marketing campaigns
Increase conversions
Use analytics to improve targeting

Required traits for this job

If you like data, advertising and technology, you are likely to fit in this role. The key to having a promising career in the field is to develop successful ad campaigns, launching them, checking data, adjusting, and optimizing.

Qualifications

Most employers prefer employees with a digital marketing certificate.

3. PPC Marketing Manager

You are responsible for handling pay-per-click campaigns. You are also expected to run client campaigns in Google Ads and on Bing, Instagram and Facebook. Your job description includes: [3]

Data analysis
Audience targeting and keyword selection
Writing copy
Increasing traffic
Running A/B testing
Reducing ad expenses through optimization

Required traits for this job

Anyone who loves statistics is a perfect candidate for the job. PPC involves analyzing data sets and using the information to make profits.

Qualifications

A bachelor’s degree in digital media and a certificate in Google Ads is an asset.

4. UX Designer

A user experience (UX) designer is responsible for ensuring that consumers have a suitable interaction with a website or an application. It includes everything, from the way it functions and looks to the emotional experience when using it. You can consult with users to get their feedback. Some essential duties include:

Developing suitable user-friendly elements
Designing functional and visually appealing software
Testing for bugs
Using storyboards to pitch ideas

Required traits for this job

UX design is a specialized field that requires training in technology skills. App designers, former code-writers and video game developers will flourish in this position.

Qualifications

A BS in computer science or design is vital.

5. Social Media Manager

Social media coordinators strategize, grow, and engage a social media following across several platforms. You will work closely with content creators, ad managers and designers to share and promote content. The goal is to attract new customers, win their trust and maintain loyal clients. Your responsibilities include:

Analyzing and measuring follower engagement
Posting updates
Promoting a company’s image or brand
Interacting with social media users
Gaining followers on the platforms

Required traits for this job

If you love social media and can use analytics, you will enjoy this job. You also need to understand what makes a great post. Good public relations skills are important. [4]

Qualifications

A good grasp of social media platforms and how to use them to generate leads that convert to sales is crucial. Having a digital marketing certificate increases your chances of getting employed.

Conclusion

Enrolling in a digital marketing course gives you a competitive edge in the digital marketing space. It also allows you to qualify for the necessary certifications. Remember to do your research before making a final decision.

Career Explorer. “How to become a digital marketing specialist.” January 29th, 2021. https://www.careerexplorer.com/careers/digital-marketing-specialist/how-to-become/#:~:text=The%20typical%20educational%20requirement%20for,%2C%20communications%2C%20or%20graphic%20design.
Talent Lyft “SEO Manager job description template.” January 29th, 2021. https://www.talentlyft.com/en/resources/seo-manager-job-description.
Forbes “No Pay, No Gain: Four Key Benefits Of PPC Marketing.” January 29th, 2021. https://www.forbes.com/sites/forbesagencycouncil/2017/04/25/no-pay-no-gain-four-key-benefits-of-ppc-marketing/?sh=65503cf2291d.
Prospects. “Social Media Manager.” January 29th, 2021. https://www.prospects.ac.uk/job-profiles/social-media-manager.